The best tools for Internal Comms: Google Workspace and Google intranet

Internal Communications

The best tools for Internal Comms: Google Workspace and Google intranet

Elena Nikolova


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10 mins read

Tue, Sep 29, '20  

Boosting staff engagement, improving company culture, ensuring flawless communication, and making your employees more productive through team collaboration is the goal of every Internal Comms strategy.

There’s no need to convince corporate communications leaders that an intranet is a key to achieve it – they know that.

But recently, the variety of modern intranet solutions has grown immensely. From the traditional Microsoft intranet to fancy tech like Currents or Confluence that are not guaranteed to be in it for the long haul. With so many options, how can Internal Communications practitioners decide on what is the best Internal Communication tool for their business?

Your Internal Communications strategy won't scale if you end up with a clunky Sharepoint that employees don’t get fully involved with, or an ESN (Enterprise social network) that creates more distraction than efficiency.

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Luckily, we have the right intranet solution for your strategy. Enter: Google Workspace intranet. Clean and simple UX, a familiar interface, a robust and secure portal, with both conversation and information management being part of Google Workspace's advantages. Combined with Google's productivity apps, Workspace's intranet is powering an increasing number of digital workplaces. Here are just a few reasons why.  


Google Workspace promotes online interaction and employee engagement

We know that an engaged workforce is good for both morale and the bottom line – every Internal Communications expert has their own statistics to prove this. Getting employees involved with an Internal Communication tool is step number one to creating engagement about it. It is crucial for it to be supported by a well-thought design and easy-to-use interface. As some employees might be new to the idea of online collaboration, a user-oriented intranet is also one that contains all documentation at the same location. 

So why exactly would online collaboration through intranet boost employee engagement? Since well-thought-out intranets provide your staff with the tools to collaborate online, your employees are all on the same page about what the business is going after, which results in:

  • Employees feeling involved in the process

  • Stimulation to collaborate and communicate

  • Employees engage with content
  • Your staff feeling encouraged to discuss and contribute

    Google Workspace employee engagement

As well as it creates the perfect starting point for your Internal Communications strategy. However, information plus an Internal Communications strategy won’t necessarily lead to better-engaged employees; instead, you need to add that essential piece of kit to bring it all together.

Whatever your strategy is to increase engagement through interaction, your intranet is built to both deliver content and drive conversation. You can create Channels for colleagues to debate and discuss specific topics; integrate Slack to boost communication through instant messaging; keep employees informed through sharing news and information; onboard new employees and new teams with virtual communities; help them pinpoint the exact person they need to speak to about any complex or niche topic.

Here's an example of big companies that use Google Workspace and are known for their high employee productivity and engagement rates:

    • Tide Cleaners

    • Givaudan

    • Xvideos
  • Azets

  • ZPG

  • Trimble

  • DeLonghi

    Google-based intranets integrate perfectly with Workspace's apps, making it as easy as possible for your workforce to get online, and work more efficiently. The most popular Google apps for work are Google Docs (a word processor), Google Sheets (a spreadsheet), and Google Slides (a presentation program). All three apps enable employee collaboration and drive productivity. They let users view and edit files in real-time and changes are saved automatically. Combining an intranet with Google apps for work will drive efficiency in your teams.

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Google Workspace improves team collaboration and company culture

Google knows how to boost team collaboration. They’ve even studied their own teams to get to the heart of what makes high-performing teamwork so well. Enabling real-time collaboration is part of the very essence of the company, and now thanks to Google team collaboration tools that’s something feasible for every business. 

Google Workspace collaboration

Google team collaboration tools are not just about enabling people to work better together; it’s about using modern technology to unite people across locations so that no one is left behind. Through real-time collaborative working practices in Google Docs, Sheets, Slides, and more, colleagues can see the changes they’re making and comment on them immediately, speeding up the creation process and making the world of working so much more efficient. Plus, Google Workspace backs everything up to the cloud and enables cross-platform working. Start a video call or schedule a meeting from within your email, or opt for one (or several) of the thousands of cloud-based integrations available in the Google marketplace to drive your niche needs.


Google Workspace gives employees a voice

Google team collaboration tools are built to link your employees together seamlessly, efficiently, and in a way that encourages them to work together – but, importantly, adding a Google intranet can show employees they matter by keeping everyone in the loop, and creating a room for self-expression and two-way communication. When your employees feel they are being heard by both leadership and their colleagues, it can go a long way towards building the sort of culture you want.

An intranet with the right combination of features and with good internal storytelling can create engaged employees who are genuinely excited and passionate to be collaborating at work. You can use cloud-based integrations from the Google marketplace to help you execute the most common core values. After that, use your intranet to get feedback and communicate the company vision, and you may just find those employer brand reviews start talking about how yours is a culture that enables true growth.


It makes Internal Communications measurable with Advanced Analytics

The robustness of employee engagement is proven with hard stats that show real growth in adoption and usage, and this is where you need analytics.

Your Google intranet can sync with Google's Analytics package to help you see the challenges in your engagement plan so you know where to spend attention. Measurement is essential, but was always a difficult thing for Internal Communications teams – it’s not like other areas of the business that are driven by analytics. That’s all changed now, and having a Google intranet makes measuring engagement easier.

The best tools for Internal Communications: Google Analytics


Start with participation rates, then look further into the channels and pages that are proving most popular. This has the bonus of showing you what’s on the minds of the workforce. You can then build on your Internal Communications strategy safe in the knowledge that the need is proven, and backed up by data.


Google Workspace addresses Generation Z 

Long gone are the days when your company intranet had to come out of the same box as your ancestors’ IT infrastructure. Small businesses and corporate enterprises alike are realizing the opportunities held within the Google Workspace package and Google intranet, especially as the workforce gets younger and more used to Google UX.

The wave of Gen Z employees is coming and just as every generation, they have their unique set of features – part of theirs are the technological agility and flexibility. They’re familiar with Google's products and design and don’t need time to adapt to it. Instead, they’re demanding efficiency and engagement, and it seems like Google Workspace and Google intranet match those demands with their user interface and high adoption rate.

Google intranet is built around your employee’s needs. It’s not just an add-on or something they’re forced to look at because it’s the home page every time they open the intranet. It’s integral to their everyday work life. If your Internal Communications strategy aims to empower the workforce to work smarter and build a strong culture of teamwork and collaboration in the workplace, then Google as Internal Communications intranet will be the best fit.

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Quality work and engagement through collaboration and flexible Internal Communications are what we, at Happeo, value the most, and make sure that our Google intranet offers that solution to your business as well. Watch our video to get a better idea of our digital workplace or request a personalized demo – our experts are here to help you build your successful Internal Communications strategy.