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The 10 best marketing operations software solutions of 2023 (and why you need them)

The 10 best marketing operations software solutions of 2023 (and why you need them)

Jonathan Davies

Happeo

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10 mins read

Thu, Sep 7, '23  


In the last decade, the demand for marketing operations software has skyrocketed by a staggering 228%, mirroring a 66% growth in marketing operations (MOps) professionals. 

Marketing demands are evolving and require direct responses to increasingly complex campaigns, brand assets, and growing teams. If efficiency is the endgame, robust marketing operations management software is the tool of choice. 

Dive into our curated list of the top 10 marketing operations software of 2023 and prepare your organization for marketing operations success.

What is marketing operations management?

Marketing Operations Management, or MOps, is the control center for your marketing work. It makes sure your team, methods, and tools work well together.

MOps helps your campaigns run smoothly and relies on solid data for making decisions. It uses special software to keep track of potential customers, review how well past campaigns did, and improve how your team talks to customers.

By focusing on day-to-day tasks and long-term plans, MOps ensures that your marketing aligns with your overall business goals.

What are the benefits of marketing operations management software?

When implemented well, marketing operations software can radically transform your marketing efforts. Here are the top benefits to consider:

Increased efficiency

In the past, marketing teams juggled spreadsheets, emails, and various disjointed systems. Marketing operations software streamlines processes through automation, making you and your team more efficient. 

Centralized document management

Centralization is at the core of effective document management. With marketing operations software, teams gain a structured repository that organizes, categorizes, and offers quick searchability for varied creative assets, from visuals to brand guidelines.

Enhanced collaboration

Marketing operations software is a hub for assets, project details, and inter-team communication. This central point of contact paves the way for improved interactions between remote team members or external partners.

Data-driven decision making

Successful decision-making relies on accurate and timely data. Marketing operations software provides teams with live analytics, shedding light on campaign performance, customer behaviors, and return on investment. 

Brand consistency

A cohesive brand image is vital for customer trust and recognition. Marketing operations software supports uniformity by providing accessible brand guidelines, vetted assets, and standardized templates. In this way, the brand appears consistent across all marketing channels.

What to look for in marketing operations software

The best marketing operations software stack should include a few key features.

Company intranet

Marketing departments need an intranet built with marketing teams in mind to facilitate seamless workflow. 

A modern intranet, like Happeo, is the backbone for all internal communications and can automate many MOps processes. Our full-featured social intranet streamlines collaboration between in-office, remote, and hybrid teams and offers a centralized asset management solution that integrates with powerful search functionality. 

Project management

All marketing teams need rock-solid project management solutions to coordinate the creation and launch of multiple campaigns across several digital platforms day in and day out. Delegating tasks, dependencies, due dates, and more within a centralized dashboard will keep the pace flowing across your entire team. 

Conversion optimization

For any marketing effort, conversions signify success. Features that track new acquisitions, lead generation, market share, and revenue metrics enable marketing teams to focus on strategies that maximize results.

Competitive analysis

Understanding the competitive landscape is crucial for effective marketing operations. Look for features that allow teams to benchmark against competitors, identify gaps in the market, and strategize based on current market trends.

Customer experience and support

Using MOps software to track metrics like referral rate, churn rate, retention rates, and overall customer loyalty helps gauge the effectiveness of customer-centric strategies and refine them further.

Communication and collaboration

Real-time collaboration boosts efficiency, especially in dynamic marketing teams. Keeping everyone in the loop is made easier with features like instant communication, document sharing, and feedback loops.

Process and workflow automation

Automation can enhance efficiency even further. Automating routine tasks frees team members to concentrate on more strategic and creative aspects of marketing, maximizing talent distribution and minimizing human error.

Customer Relationship Management (CRM)

A CRM system is non-negotiable in today's customer-focused market. In addition to providing a consolidated view of customer interactions, preferences, and feedback, CRMs allow businesses to better tailor their marketing strategies to their target markets.

The 10 best marketing operations software solutions of 2023

Now that you know what to look for, let’s dive into our top marketing operations software recommendations for 2023.

1. Happeo

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G2 Rating: 4.5 out of 5

Category: Company intranet

Happeo is a modern intranet designed with marketing teams in mind. If you’re looking for a solution to avoid marketing chaos while keeping your finger on the pulse with intuitive, user-friendly dashboards, Happeo can deliver.

With Happeo, you can synchronize assets and files for easy collaboration and communication with teammates via social features. One of Happeo's best features is its integrated universal search engine, which links to all your tools and allows you to search for anything, anywhere. 

Key features:

  • Centralized document storage
  • In-built marketing asset management
  • Powerful collaboration features for in-office, remote, and hybrid teams
  • Integrated universal search engine connecting all your apps and files in one place
  • Social features for modern digital workplaces

2. Wrike

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G2 Rating: 4.2 out of 5

Category: Marketing project management

Wrike is a project management toolkit tailored for marketing teams that need a centralized platform to manage projects, collaborate in real time, and ensure the timely delivery of assets. The platform's adaptability makes mapping your team's specific workflows easy, facilitating task tracking, delegation, and automation. With Wrike, you can streamline marketing processes and ensure projects stay on track.

Key features:

  • Customizable templates for repeatable processes
  • Real-time communication with team @mentions
  • Centralized hub for all stakeholders
  • Approved brand creatives for faster sharing

3. Unbounce

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G2 Rating: 4.4 out of 5

Category: Conversion optimization

Unbounce is pivotal for marketers aiming to optimize conversion rates. With the ability to create custom landing pages and test different variations, you can ensure your messaging reaches the right audience. In addition, Unbounce's AI technology analyzes data from billions of conversions to guarantee visitors a personalized experience.

Key features:

  • A/B testing capabilities for optimal conversions
  • Advanced AI features like Smart Traffic and Conversion Intelligence™
  • Easy-to-create custom landing pages
  • Data-driven insights from over 1.5 billion conversions

4. Semrush 

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G2 Rating: 4.5 out of 5

Category: Competitive analysis

For marketing teams that need to stay ahead of the competition, Semrush offers invaluable insights. Dive deep into competitors' keyword strategies, discover organic traffic drivers, and identify potential growth areas. Semrush empowers marketing operations by providing a comprehensive suite of tools for SEO, PPC, and content strategy.

Key features:

  • Detailed competitive analysis, including keyword ranking and volume
  • Comprehensive SEO, PPC, content, and social media tools
  • Insightful data from over 808M desktop and 32.1M mobile domains
  • Constantly updated database 

5. Zendesk 

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G2 Rating: 4.3 out of 5

Category: Customer experience and support

For marketing teams focused on customer experience, Zendesk is a game-changer. The platform provides an all-encompassing customer service experience, allowing you to track issues, deliver timely support, and cultivate lasting customer relationships. With Zendesk, marketing operations can effortlessly bridge the gap between customer feedback and marketing strategies.

Key features:

  • Centralized ticketing system for streamlined customer support
  • Multi-channel messaging, including live chat
  • Comprehensive knowledge base for self-service support
  • AI-powered chatbots for efficient customer service

6. Slack 

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G2 Rating: 4.5 out of 5

Category: Communication and collaboration

For marketing operations, Slack is an indispensable asset. The communication tool facilitates real-time discussions on strategy, creative feedback, or post-campaign analysis. Centralizing communication means teams in different locations can collaborate seamlessly, ensuring well-coordinated campaigns and timely project deliveries. 

Key features:

  • Multiple communication methods, including audio, video, and chat
  • Organized channels for specific marketing projects
  • Integration with leading marketing tools
  • Custom encryption controls for sensitive marketing data

7. Influitive

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G2 Rating: 4.5 out of 5

Category: Customer marketing and advocacy

Influitive helps brands turn customers into their most loyal advocates. The advocacy, community, and engagement platform aims to give businesses a better way to mobilize customer advocates. By combining powerful tools and expert services, companies can leverage the authentic voice of their customers to drive growth.

Key features:

  • Customizable and trackable referrals landing page
  • Gamified tasks to encourage active participation
  • Visual tools to gauge ROI of advocacy efforts
  • Seamless integration with many top marketing tools

8. Zapier

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G2 Rating: 4.5 out of 5

Category: Process and workflow automation

Zapier streamlines marketing operations by automating tasks and sharing data across all your apps. Automating lead nurturing reduces the time it takes to develop and execute a campaign, allowing teams to focus on strategy, creativity, and maximizing platform engagement.

Key features:

  • Automate repetitive marketing tasks easily with over 5,000 integrations
  • Enterprise-grade security, governance, and monitoring
  • Intuitive drag-and-drop editor for customizable workflows
  • No-code automation for all business sizes

9. Salesforce

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G2 Rating: 4.3 out of 5

Category: Customer Relationship Management (CRM)

Salesforce helps businesses grow revenue and engage customers by directly integrating B2B marketing automation software into their CRM. Cloud-based marketing operations software from Salesforce gives sales, service, marketing, and IT teams a standard view of customers.

Key features:

  • Solidify one source of truth for all teams
  • Accelerate deals with AI
  • Analytics, notifications, and easy-to-use dashboards
  • Integrations with other Salesforce apps 

10. Ziflow

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G2 Rating: 4.5 out of 5

Category: Creative collaboration

Ziflow brings structure to the often chaotic realm of creative marketing. With this intuitive MOPS tool, you can easily capture feedback and coordinate the creation of any creative asset from conception to completion, guaranteeing assets perfectly align with brand narratives.

Key features:

  • Intuitive workflow automation
  • AI-driven enhancements for creative processes
  • Centralized feedback for rapid asset iteration
  • Audit-ready marketing compliance and controls

Enhance your marketing operations software with Happeo

Modern marketing operations software can make the difference between ordinary and extraordinary results. Utilizing MOps tools can help streamline your marketing operations, resulting in greater efficiency, cost savings, and marketing effectiveness.

For a powerful centralized intranet, check out Happeo. Our platform is purpose-built with marketing features designed to enhance your day-to-day operations. Request a demo or explore our resources and blog to learn more.