Let’s face it. There aren’t a lot of Internal Communicators who grew up thinking Internal Comms is what they want to do. You wanted to be a fireman (or woman!), an astronaut or a ninja turtle. Your parents were probably telling you to become, as the song goes, “a doctor, or a lawyer, or a business executive”. Yet here you are. You’re doing Internal Comms. You won’t be on the cover of Forbes magazine. You probably won’t have a custom trading card, and you likely get less credit than you deserve for what you do. But companies -need- you and let’s face it, you need them. If companies didn’t have Internal Comms issues, you wouldn’t read this post! This is how it works for most of us. Most of us.
Jason Anthoine isn’t “most of us”. He may not have labeled it explicitly, but he definitely feels it was his destiny to become an Internal Communicator. And you know what? 30 years later he’s still doing it. Jason tells us how his parents - particularly his father - inspired him to become an Internal Comms professional. He tells us all about courage his number one most important attribute for success, and how he’s seen IC move from paper newsletters to A.I. The role of IC is changing and Jason has a clear view of the horizon. One we can all learn from. Listen to his words of wisdom on the video below, or on your favorite podcast services.
Jason Anthoine is the managing founder of Audacity, a U.S.-based consulting firm focused on employee engagement, internal communications and culture change. With more than 30 years’ experience, Jason’s career includes leading global communications for GE Energy Management, an $8 billion manufacturer of energy and electrical components with more than 20,000 employees, and Newell Brands, a $16 billion manufacturer of consumer packaged goods with more than 30,000 employees. Earlier in his career, he also led Internal Communications for Southwire Company and Siemens Energy & Automation, both global manufacturers of energy and electrical systems and components. His other client work includes employee engagement and change management assignments for CIBA Vision, The Coca-Cola Company, Crowne Plaza Hotels & Resorts, Johnson & Johnson, Mars Chocolate North America and Time Warner Cable.