“We believe business success today is entirely dependent on talent, with Happeo we accelerate our growth from within.”
- Anna Tolley, Global Internal Communications Manager at Randstad Sourceright
- Randstad Sourceright is a global talent solutions company with more than 2,500 employees that support enterprise clients in over 70 countries. The brand is a global leader, providing solutions and expertise that help companies position for growth, execute on strategy, and improve business agility. Randstad Sourceright is part of Randstad N.V., a $22.5 billion HR services company with more than 30,000 corporate employees in 4800+ offices and employing more than 600,000 workers everyday.
Implementing a digital workplace platform to connect people across teams, locations and time zones and accelerate global-to-local collaboration
Being a global leader in talent solutions and HR technology, Randstad Sourceright knows that business success today is entirely dependent on talent. After transitioning from a regional to a truly global organization across all business functions, the company appointed a global internal communications team to deliver a consistent and engaging internal communications strategy. As part of that strategy, the team also led the selection of a new digital workplace solution, incorporating a global intranet and social sharing platform, with the goal to connect everybody globally and to engage them with the brand.
The goals of the new initiative were to:
- connect people across teams, locations and time zones and encourage global collaboration
- build one central platform to drive consistency in communications, messaging and information sharing provide greater insight and intelligence into employee engagement levels with internal communications
- invest in a Google-based platform that enables workplace collaboration, idea sharing and social interaction
“Our biggest challenge before introducing Happeo was having to manage diverse communications programs and platforms across all of our different geographies. There was no one central platform for us to share information and collaborate with teams across borders. This made it difficult to truly measure the impact of our communications approach. Now we have one platform for all communications that engages and connects all employees and we can see exactly how many people are interacting on the platform and reading different messages. This level of visibility gives us vital insight into what resonates and where and how to focus our communications program, locally and globally.. “
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Why did Randstad Sourceright decide to implement a new digital workplace platform?
Randstad Sourceright decided to implement a new digital workplace platform because the company underwent a major structural transition, shifting from a regional setup to a truly global organisation across all business functions. With more than 2,500 employees supporting enterprise clients in over 70 countries, the organisation needed a reliable way to unify its large workforce. As a global leader in talent solutions, they recognised that business success is entirely dependent on talent.
To manage this transition effectively, the company appointed a dedicated global internal communications team, which was tasked with delivering a highly consistent and engaging internal communications strategy. Before introducing the new platform, the company faced significant operational challenges due to fragmented communications. They had to manage diverse, localised communication programmes and systems across many different geographies.
This lack of centralisation meant there was no single, unified platform where employees could share information or collaborate seamlessly across international borders. Furthermore, this fragmented setup made it exceptionally difficult for the internal communications team to measure the actual reach and impact of their messaging, leaving them without clear feedback on what was working.
By choosing a unified digital workplace solution, the company aimed to resolve these geographical barriers, streamline their communications, and create a single digital home where all employees could connect, engage with the brand, and collaborate on a global scale. This strategic investment has allowed them to support their global growth from within by prioritising talent engagement.
What goals did Randstad Sourceright set out to achieve with its new communications initiative?
The primary goal of Randstad Sourceright’s new communications initiative was to connect its global workforce across different teams, locations, and time zones to encourage seamless global-to-local collaboration. Because the company operates in over 70 countries with more than 2,500 employees, establishing a unified digital environment was critical for maintaining corporate alignment.
The organisation wanted to move away from fragmented regional tools and build one central platform that would drive absolute consistency in corporate communications, company messaging, and general information sharing across the entire business. Another vital objective for the initiative was to gain deeper, data-driven insights into how employees were interacting with internal content.
The internal communications team needed a modern solution that would provide greater intelligence and visibility into employee engagement levels, helping them measure the true effectiveness of their campaigns. This level of visibility was previously impossible with their fragmented legacy systems, making it difficult to understand employee needs.
Finally, the company specifically sought to invest in a Google-based platform that would integrate smoothly with Google Workspace, which they already used. They required an advanced digital workplace solution that not only facilitated basic top-down announcements but also enabled peer-to-peer workplace collaboration, active idea sharing, and organic social interaction among staff members. By achieving these distinct goals, the talent solutions company aimed to align its employees, foster a stronger connection to the global brand, and ensure that internal communications could actively support business agility and rapid growth.
How does the new platform help Randstad Sourceright measure employee engagement?
The new platform helps Randstad Sourceright measure employee engagement by providing the global internal communications team with vital, centralised insights and visibility that were previously unattainable. Before implementing the unified digital workplace solution, the company had to manage diverse communication programmes and platforms across different geographies, making tracking highly difficult.
This fragmented approach made it incredibly difficult to track metrics, assess the reach of campaigns, or accurately measure the overall impact of their communication strategies. With the introduction of the new platform, all corporate communications have been consolidated into one single hub, simplifying the entire measurement process for the team.
This centralisation allows the internal communications team to see exactly how many employees are interacting on the platform and reading specific messages. By tracking these interactions, the team gains real-time intelligence into employee engagement levels across different business units and geographic locations, helping them identify trends.
These analytical insights are crucial, as they give the global communications team a clear understanding of what content resonates with employees and what does not. Instead of relying on guesswork, the team can use this intelligence to make data-driven decisions and determine where and how to focus their future communication programmes locally and globally. Ultimately, this visibility ensures that the company can continuously refine its internal messaging to maintain high levels of engagement, keeping its workforce connected, informed, and aligned with the brand’s strategic goals.
