Rachel Bates joins Happeo as Chief Revenue Officer to power the company’s next wave of growth

Amsterdam, May 1st, 2023 – Intranet software provider Happeo announces the appointment of Rachel Bates as their new Chief Revenue Officer. Happeo is a template-based intranet with adoption rates three times the industry average that keeps teams informed, aligned, and productive. Bringing extensive HR tech experience as the former CRO of WorkStep and SVP Sales & Marketing at Workable, Bates joins Happeo at a pivotal time, with the company having earned its Series B funding in July 2022.

Prior to Happeo, Bates scaled WorkStep’s go-to-market teams as their Chief Revenue Officer. Before WorkStep, Bates was the Senior Vice President of Sales & Marketing at Workable, a leading applicant tracking system with over $80M in venture capital funding, where she built the commercial organization from zero to 100+ employees during a period of hyper-growth.

Based in Boston, Bates will be responsible for leading the sales, marketing, and customer success teams at Happeo, and will report directly to CEO Perttu Ojansuu. With 20 years of experience in scaling global teams in high-growth environments and aligning go-to-market organizations, Bates is set out to increase Happeo’s impact across organizations:

“With an increasing number of companies adapting to remote and hybrid working, Happeo will offer them more unified and impactful ways to keep their employees engaged and productive wherever they are. My experience working with both European-based and HR tech SaaS startups meant that from the moment I met Perttu and learned what Happeo was doing, I knew it was a great fit,” said Bates.

“We are thrilled to welcome Rachel to our team. She will help expand our go-to-market efforts and bring her customer-focused approach to all areas of the company. With Rachel on board, we will strengthen our position in North America, while maintaining our exceptional customer service for Happeo users worldwide,” said Perttu Ojansuu, CEO of Happeo.

Bates’ appointment marks a significant milestone for Happeo, as the company looks to continue its growth trajectory and disrupt the intranet software industry.

About Happeo

Happeo is a next-gen intranet that helps teams manage knowledge and internal communications in one unified place. Offering a template-based page builder, as well as integrations and universal search across all company tools, Happeo is easy to use and scale for companies of any size. With adoption rates three times the industry average, 400+ brands including Doctolib and GANT trust Happeo to keep teams informed, aligned, and productive: happeo.com.

Media contact: Vivian Zhou | +31(0)611846541 | vivian.zhou@happeo.com | media kit

Rachel Bates joins Happeo as the new Chief Revenue Officer, bringing two decades of professional experience in scaling global teams within high-growth environments and aligning go-to-market organisations. Before joining the company, she served as the Chief Revenue Officer at WorkStep, where she successfully scaled their go-to-market teams. Prior to that, she was the Senior Vice President of Sales and Marketing at Workable, an applicant tracking system.

During her tenure at Workable, which secured over eighty million dollars in venture capital funding, she was instrumental in building the commercial organisation from the ground up, growing it from zero to more than one hundred employees during a period of hyper-growth. This extensive background in human resources technology and software-as-a-service startups makes her exceptionally well-suited to guide the company’s revenue operations.

Based in Boston, she will report directly to the Chief Executive Officer, Perttu Ojansuu. In her capacity as Chief Revenue Officer, she will take on the responsibility of leading the global sales, marketing, and customer success teams. She aims to help the organisation expand its overall go-to-market efforts and implement a highly customer-focused approach across all departments. This leadership transition is designed to bolster the company’s market presence while maintaining its high standards of customer service on a global scale.

The appointment of the new Chief Revenue Officer marks a significant milestone for the company as it enters a pivotal phase of growth following its twenty-six million dollar Series B funding round in July 2022. With this capital and new leadership, the organisation plans to expand its go-to-market efforts and aggressively scale its operations to disrupt the traditional intranet software industry.

A primary focus of this expansion strategy is to strengthen the company’s market position within North America. By utilising the new executive’s extensive experience in scaling software-as-a-service startups, the business intends to drive adoption and increase its impact across diverse organisations. This strategic push comes at a time when an increasing number of companies are adapting to remote and hybrid working models, creating a high demand for unified digital solutions.

While expanding its footprint in North America, the company remains dedicated to maintaining its exceptional level of customer service for existing users worldwide. The integration of a customer-focused approach across all areas of the business, from sales to customer success, will ensure that growth does not compromise user satisfaction. This balanced approach is designed to help fast-moving businesses solve information chaos and sustain a steady upward growth trajectory.

Happeo is a next-generation, template-based intranet platform designed to help teams manage knowledge and internal communications in one unified place. The software offers a template-based page builder that makes it easy for organisations of any size to design and launch their own digital home. By providing an intuitive interface, the platform keeps employees thoroughly informed, aligned, and productive, regardless of where they are working.

To streamline daily workflows, the platform integrates seamlessly with existing company tools and features a powerful universal search function. This search capability allows users to find information across all connected systems quickly, thereby solving the problem of information chaos that often plagues fast-moving businesses. These user-friendly features contribute directly to the platform securing adoption rates that are three times the average for the intranet industry.

The software is highly scalable, making it an ideal choice for both rapidly growing startups and established global enterprises. Currently, more than four hundred brands, including well-known names such as Doctolib and GANT, trust the platform to manage their internal knowledge. By offering a more unified and impactful way to keep employees engaged, it assists companies in successfully adapting to modern remote and hybrid working environments.