This is the fourth in a six-part series of research performed by one of Internal Communications’ most recognizable veterans: Mike Klein.
Corporate communicators have recognized that the game has changed – not only that Internal Communication has converged with external communication, but that internal dynamics are crucial to catalyzing organizational performance and shaping customer and stakeholder experiences. Now, leaders need to understand the changing internal dynamic, and the power to drive change, innovation, customer engagement and talent attraction.
The alternative? A competitive disadvantage, and unengaged employees.
This is the fourth of a six part series. Get one edition every month. See the previous reports below:
1: Changing the Internal Communications game
2: The end of the beginning for Internal Comms