How to measure
what really matters

This is the third in a six-part series of research performed by one of Internal Communications’ most recognizable veterans: Mike Klein.

The measurement agenda in Internal Communication has long been about self-justification and survival. As we pivot towards the future, these factors will still be important, but success will come from communicators turning the measurement agenda to our advantage – defining what gets measured, and defining measures that are based on an appropriate level of credit for our involvement in achieving organizational outcomes. Not for the “seat at the table” – but to bring the money to the table.

And for the first time, we have a guide on how to get there.

This is the third of a six part series. Get one edition every month. See the previous reports below:

1:  Changing the Internal Communications game

2: The end of the beginning for Internal Comms

Download the free  
Internal Communications report from Mike Klein