How to measure
what really matters
This is the third in a six-part series of research performed by one of Internal Communications’ most recognizable veterans: Mike Klein.
The measurement agenda in Internal Communications has long been about self-justification and survival. As we pivot towards the future, these factors will still be important, but success will come from communicators turning the measurement agenda to our advantage – defining what gets measured, and defining measures that are based on an appropriate level of credit for our involvement in achieving organizational outcomes. Not for the “seat at the table” – but to bring the money to the table.
And for the first time, we have a guide on how to get there.
This is the third of a six part series. Get one edition every month. See the previous reports below:
1: Changing the Internal Communications game