Google Analytics integration

Using Google Analytics to track Happeo usage

Administrators can integrate Google Analytics to Happeo. This gives the possibility to track Happeo usage and actions. To add Google Analytics, administrators can open the Happeo admin panel and navigate to the "Analytics" -section under "Settings.

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Admins can then input the Google Analytics tracking code here.

Data that is sent to Google Analytics:

  • Visited pages.
  • Actions (for example, "opened Launcher").
  • Labels for actions.

Labels for actions are ways for customers to identify and create a better understanding of how Happeo is used. To enable this, Happeo provides the following labels where applicable:

  • Launcher item URL.
  • Post ID.
  • Comment ID.
  • Channel ID.
  • User ID.

Happeo does not send any identifiable information to Google Analytics. Everything is based on Happeo ID's (post, channel, comment, user). In order to combine analytics information with actual names of channels or users, Administrators need to get this information from the Happeo Admin panel.

It is also crucial to note that this integration only works with Universal Analytics (previous generation of analytics). This was the default property type for websites prior to October 14, 2020.

Google Analytics Setup

In Google Analytics when configuring a new account for Happeo, you can click on "Website" and the URL should be "".


For more information & best practice on how to use Google Analytics, click here.