Advanced Analytics data

What do the different analytics points mean and how are they calculated

This article answers how the different analytics data points are calculated and how you should understand them. 

Data updates

All data is calculated nightly, this means that you will be able to see yesterdays data today. To say this in other words, you can see todays data tomorrow :)

Active users

Active users means a unique user that has started a new session in the selected interval. There is 1 important concept here: session. So lets define that:

  • Session: A new session happens when user opens the mobile app or refreshes the web app. Let's think this from the perspective of a case: A user logs in to Happeo on monday, keeps reading it until thursday without refreshing, then refreshes the browser again on Thursday. In this case the user is counted as a unique user on Monday and on Thursday, but is not calculated as a unique user on Tuesday and Wednesday.

Screenshot 2020-02-16 at 21.03.43

Active mobile app users

Active mobile app users is calculated exactly the same way as active users, so please read that above. IMPORTANT: This data is gathered only from the mobile app version 1.66 forwards. This mobile app version was published on 3rd of February 2020.

User statistics

This is quite self explanatory, however there is one thing that you should take into account before contacting us about a security issue. We display in this list the users who have done actions in the selected date range, this may include external users (who have been invited by your users to a page or a channel) who have made actions in your pages or in your channels. You cannot see actions these users have made outside of your Happeo. 

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External user

You may see that there are external users in your User statistics, don't worry, these are here for a reason. There are couple of things you need to remember with these kinds of users:

  • A user that is not in your organisation (or trusted organisation) has a recorded action in a Channel or a Page that is located in your organisation (or trusted organisation).
  • Not all data points are available yet, notably, you may only see post and comment likes. We are working on bringing all the data points here.
  • When you search the user statistics, you will not see results with these users.

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Channel views

The Channel view is counted when a user opens a Channel and when they navigate to a different section. This means that if a user opens a Channel, goes to Channel Folder and then to Channel Calendar, this is counted as 3 views. 

Page statistics

This is also quite simple, however you may see "Unpublished" -tag with a ? besides it. So better to explain that as well. A page is marked as "Unpublished" if the primary language of that page is unpublished. Same for Page Groups: if all pages under the page group have their primary language unpublished, the page group will be marked as "Unpublished". This means that if you have a page that has the primary language unpublished but a secondary language published, it will be still marked as "Unpublished" in this list.

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