Post Analytics

This article provides you with details about Happeo’s post analytics, the data it presents, and how you can export a CSV of this data

Note: Only accessible if you have the Advanced analytics package. Post analytics can be viewed by Admins, Channel owners, Channel editors, Post owners, and users posted on behalf of.

What is it?

Happeo’s post analytics enable platform administrators to view analytics for specific Happeo posts. These analytics provide better and deeper insight into how well posts are reaching their intended audiences.  

To view post analytics, click on the chart symbol next to the bookmark icon next to a post.

What data does it provide?

The data provided in these analytics reports include:

  • Total unique impressions – The total number of unique users who have viewed the post. Viewing refers to:
    • An article that has been opened
    • Posts that have been expanded
    • Note: Posts and articles can be viewed on both the web and on the Happeo app
    • Note: Impressions are recorded both when seen from My Stream and from Channels. Impressions are also recorded after a certain amount of time (3 seconds) has passed
  • Total reactions – The total number of post reactions (i.e. likes)
  • Total comments – The total number of comments made
  • Activity over the last 30 days – Provides insight regarding total unique impressions, reactions, and comments for specific days within a 30 day period
    • You can toggle on or off specific data shown in the graph

Note: Post analytics are delayed by approximately 6 hours. This means that the analytics shown for posts are not immediately updated.

Exporting a CSV of post data

To export a CSV of post data for all posts created in a specific time, you can export a CSV of this data in Happeo’s Advanced Analytics. 

On the Advanced Analytics page, you can first adjust the time frame of the data (e.g. 30 days). This will present posts in the CSV file based on instances of interactions

Note: Posts will appear in the CSV file based on the date range and interval you have set. For example, if you have set the date range to 30 days and the interval to daily, the CSV file will show posts that have been interacted with over 30 days on a daily basis. 

Interactions on a post are based on posts that have been:

  • Viewed (e.g. opened or expanded)
  • Commented on
  • Reacted to

This means that any post, regardless of when it was posted, will appear in the CSV file if it has been interacted with by users within your environment. 

This also means that even if a post was published within the time frame you have set, if that post has not been interacted with, it will not appear in the data.

Note: The earliest day for a custom time frame is 2 years into the past.

After adjusting the time frame of the data, you can click on Export CSV at the top right of the Advanced Analytics page, and select Posts data which will automatically download a CSV for post data. 

This data includes:

  • Post IDs
  • Channel IDs
  • Channel names
  • Organization IDs
  • Organization names
  • Post headers (if any)
  • Content preview texts
  • Post hashtags
  • Post types (posts or articles)
  • Impressions (the count of every time users view posts)
  • Unique impressions (the number of individuals who have viewed posts)
  • Reactions (i.e. likes)
  • Comments
  • Post authors
  • Post publishers
  • Date and time posts were published
  • Date and time posts were last edited